Coffee news started, by Jean Daum, in Winnipeg, Canada is a weekly news publication that is delivered to restaurants, coffee shops, gift shops, motels and other small eateries and shops. Coffee news was created to offer small bite size amounts of news and advertising to the customers of individual stores and was built upon the belief that when consuming information and advertising in small amounts you have a better return.
Coffee news has benefits to local advertisers that larger print publications cannot offer. The ads are less expensive, they advertiser has exclusivity in their area the week there ad is running, ads are being read three times per day as people are eating different meals, all ad sizes are the same allowing fair exposure and the reader typically reads the entire print due to it's small size.
One unique component to this business is the home based nature. This franchise was designed to allow a person to start a desktop publishing company from home. As with any franchise you have access to the system that has proven to work. From ad copy, to print layout, vendor contacts, marketing cooperatives, ad slicks and support the Coffee News Franchise allows you to start with no experience.
This franchise system is a good part time business for someone looking to make some extra income. However, looking at the model it is limited to the growth you can achieve. As a local publication you will be limited to your ability to grow locally and will not have the ability to expand beyond 20 licenses.
The cost for the franchise fee is $8000 and is good for four years. In addition to the up front fee you will pay an ongoing fee of $80 per week for each license you are awarded.
It is important to fully evaluate all businesses prior to making a decision. Understanding the strengths and the weaknesses of the model will allow for you to position yourself for business success rather than business failure.
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