Reuters, an all purpose a news company, was founded in the late eighteen hundreds. When they first came into existence, they used carrier pigeons in order to get their newspaper out to potential readers. Back then, this was the most effective method of content syndication. Due to their determination to stay in existence and the way they successfully conducted their business operations, they now have a history of being in the world's eye for more than one hundred fifty years.
Today, Reuters focuses on sub topics of business interests other than the financial aspect. Subjects other than money include world politics, automobiles, blogging, podcasting, employment, entertainment, technology and odd topics. Reuters diversified their focus off of solely serving financial news due to their success in sustaining their worldly presence over the course of time. A hypothetical guess is that Reuters online felt that they could capture and retain a wider, loyal audience if they talked about other things in their news.
Their company website is beautifully designed with informative content, pictures, slide shows and drop down menu boxes to make site navigation easy for the website visitor. Video is incorporated as a snippet in the middle right hand corner of the homepage to give you a teaser of what is going on in world news. Lastly, Reuters offers readers the option of syndicating their "RSS feeds" into "RSS feed readers", such as Google Reader, Pluck, NewsGator, FeedDemon, PageFlakes, Furl, Digg, Reddit, so that you would not have to keep coming back to the site in order to stay abroad on the newest website content.
Michael R. Bloomberg, The CEO and founder of Bloomberg L.P. and Bloomberg Television, started the company in nineteen eighty. Prior to his financial startup, he was an employee working at Salomon Brothers. Mike Bloomberg was fired, or should say "got his pink slip", after the company was acquired. Shortly after his infancy existance, he began racking up financial terminals, which were shabby obsolete machinery donated from companies who disposed of them. Despite the odds, Bloomberg prevailed in a time of uncertainty. He also began adversing his magazine subscriptions for sale "Bloomberg Markets", which he honestly earned and retained twenty subscribers. Michael aimed to only serve financial markets. He saw opportunity in this industry where he could quench the thirst of Wall Street and those aborad in serving fresh financial content.
The style which is served by Bloomberg Television and his magazine set him apart from all financial competition. In Michael's company existence of twenty eight years versus Reuters of one hundred fifty years, people say that Bloomberg came out of nowhere in left field and blew Reuters to smitherines. How so? Their styles of doing business and content syndication sets them apart in the financial world. Reuters sells news and content licensing online, while Bloomberg rents out his financial terminals to clients for three thousand dollars a month starting price. Michael also came from a working class family, who had very little savings, working his way up in life to becoming a self made billionaire.
Additionally, Bloomberg Television sells advertising inside of his video player, making it look extra attractive to the eyeballs from fellow partnering financial companies. Some advertisers on Bloomberg Television include niche markets on Forex, Online Checking, Bank Notes and Offshore services. Today, a majority of advertisements on Reuters are advertisers who are partnering merchants on Google acquired DoubleClick. Bloomber Radio carries daily broadcasts that Reuters is not believed to have incorporated into their business model.
While these two money strapped titans aim to please the customer, they do differ in their own sense. In anything anyone does, some competition does come into play. Competition can bring out the best or otherwise in people or corporations. In overall, it would be nothing more than lessons which can help to better anyone, even customers
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