Newspapers are the hub of any city's existence. They report the most relevant local news, provide classified ads, and feature any special events taking place locally, among many other useful services. The only question left to ask is this: what's the most useful and reliable news source in the city of Santa Barbara? Below, I talk a little bit about the two most popular newspapers in the area and why you should be reading them.
The two powerhouse newspapers in the area are the Santa Barbara News-Press and the Santa Barbara Independent. Both have headquarters in central downtown, both operate large and successful online versions of their papers, and both have a solid base of readers. So what sets them apart from each other, exactly? How do two major newspapers manage to stay in business simultaneously in a one-horse town like Santa Barbara?
The Santa Barbara News-Press has been in business for sixty years, originally founded by publisher T.M. Storke. News-Press prides itself on reporting on critical issues happening in the county with speed, accuracy, and quality. Today, they continue to involve themselves in the happenings of SB by supporting local organizations and sponsoring over 100 community events. Both the print version and the online version of the News-Press are popular, with thousands of subscribers keeping up-to-date on local events, news, and more.
Santa Barbara Independent's motto is "Who. What. Now.", reflecting on both its thorough examination of local news and its up-to-the-minute reporting of breaking stories. The Independent is fresher to the scene than its competitor; it swiftly approaches its twenty-fifth year of life. Nonetheless, this newspaper has built a solid reputation for itself that rivals the more traditional News-Press. The Independent promises many of the same things as its major rival and also boasts the most extensive calendar of local events. They jumped on the online news bandwagon in 1997 but only began the community news, arts, and entertainment portal in 2007. The Independent separates itself from the SB News-Press by having a greater focus on arts and entertainment in the area.
So which one should you choose? It depends on what you're looking for. SB Independent is great for folks interested in exploring the local culture and arts scene, while the News-Press is less specialized and provides a broader scope of information about general Santa Barbara happenings. Try picking both up sometime soon and subscribe to the one that truly meets your needs after you compare and contrast.
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